Creative Hawaii Metrics

Hawaii Creative Industries Update 2022 (May 2023)

Hawaii’s Creative Industries Update 2021 (May 2021)

Hawaii’s Creative Industries Update Report 2020 (May 2020)

Hawaii’s Creative Industries 2018 Update (March 2019)

Hawaii’s Creative Industries 2016 Update (August 2017)

Hawaii’s Targeted & Emerging Industries – 2016 (December 2016)

Hawaii’s Creative Economy Report – 2016 (Update Report June 2016)

Hawaii’s Creative Economy Report – 2016 (April 2016)

Hawaii’s Creative Economy Report – 2015 (March 2015)

Hawaii’s Creative Economy Report – 2014 (August 2014)

Hawaii’s Creative Economy Report – 2012 (July 2012)

Hawaii’s Creative Economy Report – 2010 (June 2010)

*Details below refer to the Hawaii’s Targeted & Emerging Industries Reported dated December 2016.
To read the full report, please visit Research & Economic Analysis Division

 Industry Report Scope

Performance Map Framework


Development of Hawaii’s key creative activities is a valuable economic development strategy. Hawaii’s cultural diversity and its Hawaiian host culture are major attractions for millions of visitors and their spending. The uniqueness of Hawaii’s creative, artistic and cultural content helps Hawaii’s creative products compete in worldwide markets. Additionally, the creative industries and their workforce are key sources of ideas, content and talent for Hawaii’s emerging technology sector.

Hawaii’s Creative Industries Metrics:
  • Creative sectors total 51,485 jobs in Hawaii for 2016
  • Generated $3.3 billion GDP in 2015 representing 4.2% of state total GDP (*Data from Hawaii’s Creative Economy Report dated April 2016)
  • Average annual earnings $46,959 in 2016
  • Average Annual Job growth rate at 1.1% over the 2006-2016 period
Hawaii’s Creative Industries Goals:
  • Establish policies to support creative media infrastructure development.
  • Develop cross platform collaborations with film, music, tech and new media industries to advance sector growth.
  • Increase sector growth through programs and strategic partnerships that expand creative export.
  • Expand business development activities around existing events in music, film, culture and new media.
  • Establish creative lab accelerators to develop creative/tech companies.
  • Establish a  creative media fund to support Hawaii based content development across multiple disciplines and platforms.
  • Manage statutory programs which support film industry developments.
  • Leverage tourism marketing resources to advance broadcast, web and mobile channels showcasing Hawaii’s creative clusters.
  • Position Hawaii as the hub for cultural creative in the pacific economy.