Hawaii’s Creative Industries Metrics
The Creative Industries Division (CID) and DBEDT’s Research and Economic Analysis Division have tracked metrics in 13 key sectors of Hawaii’s Creative Economy. These metrics have provided a baseline for tracking the performance of the State’s Creative Clusters, identified emerging, declining and transitioning sectors of the economy, and guided CID’s programmatic direction to support the growth of Hawaii’s Creative Economy.
Performance Metrics for Hawaii’s Creative Economy
Industry Sector Performance
Evaluation of these metrics have identified that the highest performing sectors of Hawaii’s Creative Economy are in the areas of Cultural Activities, Music, Business Consulting, and Design Services. Showing steady growth are the sectors of Art Education, Engineering and Research & Development, Marketing, Photography & Related, and Computer and Digital Media Products.
The high performing sectors identified above have grown jobs since 2004 and more importantly, have outperformed the same industries nationally, suggesting that these sectors are gaining in competitiveness and are candidates for becoming economic drivers in Hawaii’s future.
The performance of Hawaii’s Creative economy shows the vibrancy of specific sectors, which, coupled with the export of content and products, will position the State to be a leader in the global creative economy movement through the establishment of: