Interactive media is the creative use of technology that allows people to develop and share ideas, information, products, and services through the web. In doing so, this burgeoning creative outlet promotes social engagement and participation between Interactive Media designers and the public. As one of six major creative industries, engineers, programmers, and animators help spur economic development by contributing content such as web games, videos, and mobile applications. Combined with applied design, film, visual arts, literary arts & publishing, and performing arts & music, Hawaii’s creative industries represent $3.3 billion of the State’s GDP* as of 2015. Moreover, the creative sector’s collective impact includes 49,597 local jobs, and a positive growth rate of nearly 8.9% since 2005.
*Data taken from Hawaii’s Creative Economy Report – 2016
INTERACTIVE MEDIA CLUSTER
Recently there have been increased overlaps in the technology sector and innovation industries locally and worldwide. The breadth of Hawaii’s Interactive Media space is briefly highlighted below, while a more comprehensive list can be found on the Creative Industries Division’s Resources page.
Hawaii Association of Media Arts (HAMA) – A local group of digital creators who seek to organize, mobilize, support & promote Hawaii’s digital media and interactive entertainment arts industry.
ROLE OF CREATIVE INDUSTRIES
The Creative Industries Division (CID) is the State’s lead agency focused on strengthening, advocating, and accelerating the growth of Hawaii’s creative clusters. As the business advocate for Hawaii’s culture and arts sector, CID supports initiatives, policy, and infrastructure to expand the capacity of Hawaii’s creative entrepreneurs and meet the increasing demand for cultural activities and products.
CID has identified its Strategic Priorities 2013-2015 to increase growth and competitiveness of Hawaii’s creative economy. Since inception in 2003, CID has directly contributed to the following outcomes in the area of interactive media:
Soul Sessions – Island Film Group developed a framework for Soul Sessions, a YouTube series of seventeen new broadcast and web/mobile music videos featuring up-and-coming local musicians. The series brings local, national, and international attention to support the business development and promotion of Hawaii’s music industry by providing a social platform for musicians to interact with consumer markets.
Development of a Mobile Phone App – Hawaii Book & Music Festival, in conjunction with PassTheProjects Co. developed a mobile phone app that provides up-to-date information related to Hawaii’s literary/publishing and music industries in hopes that it will result in additional revenue streams for Hawaii’s authors and musicians.
Creative Lab Hawaii Broadband/New Media: Web-Series Producers Immersive – A five-day immersive workshop in which selected participants are coached on individual projects to address the writing, producing, distribution, marketing, and monetization of their content for web and mobile platforms. The 5-days of intensive work in Hawaii, is followed by a one-year coaching program that supports participants in executing their business plans/material as individuals, and as a group.
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