Interactive Media

Interactive media is the creative use of technology that allows people to develop and share ideas, information, products, and services through the web.  In doing so, this burgeoning creative outlet promotes social engagement and participation between Interactive Media designers and the public.  As one of six major creative industries, engineers, programmers, and animators help spur economic development by contributing content such as web games, videos, and mobile applications.  Combined with applied design, film, visual arts, literary arts & publishing, and performing arts & music, Hawaii’s creative industries represent $3.3 billion of the State’s GDP* as of 2014.  Moreover, the creative sector’s collective impact includes 49,403 local jobs, and a positive growth rate of nearly 11.1% since 2004. 

*Data taken from Hawaii’s Creative Economy Report – 2015

INTERACTIVE MEDIA CLUSTER

Recently there have been increased overlaps in the technology sector and innovation industries locally and worldwide.  The breadth of Hawaii’s Interactive Media space is briefly highlighted below, while a more comprehensive list can be found on the Creative Industries Division’s Resources page.

Hawaii Association of Media Arts (HAMA) – A local group of digital creators who seek to organize, mobilize, support & promote Hawaii’s digital media and interactive entertainment arts industry.

ROLE OF CREATIVE INDUSTRIES

The Creative Industries Division (CID) is the State’s lead agency focused on strengthening, advocating, and accelerating the growth of Hawaii’s creative clusters.  As the business advocate for Hawaii’s culture and arts sector, CID supports initiatives, policy, and infrastructure to expand the capacity of Hawaii’s creative entrepreneurs and meet the increasing demand for cultural activities and products.   

CID has identified its Strategic Priorities 2013-2015 to increase growth and competitiveness of Hawaii’s creative economy.  Since inception in 2003, CID has directly contributed to the following outcomes in the area of interactive media:

Soul Sessions – Island Film Group developed a framework for Soul Sessions, a YouTube series of seventeen new broadcast and web/mobile music videos featuring up-and-coming local musicians.  The series brings local, national, and international attention to support the business development and promotion of Hawaii’s music industry by providing a social platform for musicians to interact with consumer markets. 

Development of a Mobile Phone App – Hawaii Book & Music Festival, in conjunction with PassTheProjects Co. developed a mobile phone app that provides up-to-date information related to Hawaii’s literary/publishing and music industries in hopes that it will result in additional revenue streams for Hawaii’s authors and musicians. 

Broadband Accelerator – A three-day immersive workshop in which selected participants are coached on individual projects to address the writing, producing, distribution, marketing, and monetization of their content for web and mobile platforms.  The Broadband Accelerator Workshop was held in October 2013 by the Hawaii International Film Festival as part of the State’s initiative to support creative content for global export.

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